The first edition of India Intimate Fashion Week witnessed a spectacular evening amid much glitz and glamour at hotel Leela in Mumbai on March 18th. The most awaited and India first fashion extravaganza of the year, IIFW turned out to be a grand affair with the supermodels turning up the heat and setting the ramp on fire. Showcasing the prêt collections of India’s leading Lingerie and Resort wear designers like Nidhi Munnim, Karishma Jumani, Keith Jackson, Rajiv Mehta and jewellery designer Mona Shroff etc. the alluring event concluded on a mesmerising high.
On the success of the first edition of India Intimate Fashion Week, Niraj Jawanjal, Founder, and Director of IIFW said, “I am extremely glad about the success of India Intimate Fashion Week, which seemed an impossible task when the idea of doing a fashion week dedicated to lingerie and intimate wear came into my mind. We have got an overwhelming response from the industry and now looks like India is really ready to Boo The Taboo.”
Speaking About the event Amit Pandey – Media Head and Associate Partner, India Intimate Fashion Week said “The remarkable success of the first edition of the intimate fashion week shows that India is ready to embrace this category and boo the taboo as was our intent with this landmark initiative.
The first edition of India Intimate Fashion Week was kickstarted by Shanghai based Fashion Designer of Indian Origin, Keith Jackson who showcased his intimate wear and evening/cocktail gown designs collection under his brand ‘La Joli’. Miss Manipur 2016 Phapha Cara Ge Gachui walked the ramp as showstopper for his fascinating collection. This was followed by a stellar showcase by ‘La Intimo‘, a brand that specializes in intimate clothing. La Intimo showcased an elegant collection of undergarments which included both men and women’s wear, showcasing the finest intimate apparel of all shapes and sizes.
IIFW upped the glam quotient with the showcase of a ravishing jewelry line by internationally acclaimed jewelry designer Mona Shroff who brought her fine line of jewellery during the show. Mona mesmerised the show when the stunning models sashayed down the ramp wearing her exquisite jewellery collections along with clothing line of Internationally recognised fashion designer Rajiv Mehta and dancing to the tune of Sa Re Ga Ma Pa winner Sandeep Batra. To add more to the show’s appeal, Bollywood and South India Movie superstar Minakshi Dixit walked the ramp as showstopper and took everyone by storm with her scintillating look and dance moves.
Mona has earlier showcased her collections in various fashion shows like Lakme Fashion week, India Beach Fashion Show, Fiji resort fashion show, India Fashion Week Dubai and Miss India Pagent. Shroff has been designing for in-house labels of Selfridges (London) and Galleri Lafayette (Paris). She is also the vice president and COO of The World Indigenous Fashion Week (WIFW), and a council member representing India and Hong Kong.
The show was followed by Karishma Jumani, who featured her collection at the French-European-Indian Fashion Week, 2016 in Paris, who showcased her latest resort wear collection of intimate wear ‘FAIRYTALE FLORAL’ under her label ‘La Lencería’. Her collection pairs unusual forms of fresh flora with subtle and elegant style at the India Intimate Fashion Week.
Reflecting the ‘Sun’s out, bra’s out’ trend this season, the collection walks you through the untrodden pathway to a secret garden where flowers catch the sunlight through the thicket and sprightly sprigs stretch forth unabashed. Her new season lingerie wears blended with scene-stealing summer hand-painted bras, Formica hand embroidery and softly blossoming luxe lace. Bollywood star Manjari Fadnis walked the ramp as a showstopper for Karishma, donning a beautiful collection designed by Karishma.
The first edition of India Intimate Fashion Week was managed by Mumbai-based event Management Company ‘Connecting Dots Events And Marketing Solutions’. IIFW also witnessed in-depth analysis of Indian Intimate apparel industry from experts from Fibre2Fashion, who is the official Knowledge and Trade partner for IIFW. Leading Women oriented magazine of India, ‘Women’s Era’ is the official magazine partner of IIFW.Link to original